LiveArt Launches First DeFi Platform for Cultural Assets — Starting with Jeff Koons
For centuries, the art market has remained one of the most exclusive, illiquid, and opaque asset classes on Earth. That changes now.
LiveArt has officially launched the first DeFi platform for cultural real-world assets (RWAs)—an AI-powered protocol unlocking institutional-grade assets like Picassos, Rolexes, and now, Jeff Koons. These aren’t speculative tokens for future demand. These are battle-tested assets with billions in market cap and decades of collector trust.
Tokenizing a $10 Trillion Asset Class
Art, watches, rare wine, classic cars—cultural assets represent over $10 trillion in global value. They’ve appreciated quietly, in vaults and private collections, traded behind closed doors at major auction houses.
LiveArt brings them onchain.
Powered by $ART, the LiveArt protocol offers:
- Fractional ownership from as low as $10
- 24/7 trading with real-time price discovery
- AI-driven valuation using 10M+ historical sales records
- Transparent provenance and secure physical vaulting
This isn’t just art. It’s programmable cultural capital.
Why Jeff Koons?
Few living artists rival Jeff Koons in both recognition and record-setting market performance. With a $924M market cap and an all-time auction high of $91M, his work bridges pop culture and blue-chip collectability.
The first Jeff Koons asset to launch on LiveArt is “Balloon Dog (Blue)”—an editioned sculpture from his iconic Celebration Series (1994–2000). It resembles a flawlessly inflated balloon animal, cast in mirror-polished porcelain with a chrome blue finish. Versions of this piece have sold at auction for as much as $58M.
Now, anyone can trade fractional ownership of this cultural icon.
👉 Start trading Balloon Dog (Blue)
Real Demand. Real Art. Real Utility.
LiveArt isn’t betting on future hype—we’re tokenizing assets that already command market dominance:
- Yayoi Kusama: $2.4B market cap, $10.7M top sale
- Jeff Koons: $821M mcap, $91M top sale
- David Hockney: $1.9B market cap, $90M+ top sale
- Banksy: $533M+ market cap, $25M+ top sale
These works trade at Christie’s, hang in MoMA, and fuel institutional portfolios. Now, they’re accessible with the utility of crypto.
DeFi Moves at the Speed of Culture
The traditional art market is plagued by gatekeeping: quarterly auctions, long settlement cycles, and limited access. LiveArt eliminates friction:
- Instant settlement
- Transparent pricing
- Tokenized access
- 24/7 markets
And behind every asset? AI agents scanning millions of data points, Chainlink-powered oracles ensuring integrity, and a platform backed by Binance Labs, Animoca Brands, HashKey, and Samsung Ventures.
Ready to Own a Piece of the Future?
The art market just entered its next era—onchain, open, and composable. With Jeff Koons live and billions in cultural value coming next, the question isn’t if this changes how culture trades…
It’s when you’ll join in.
🖼️ Trade iconic assets → LiveArt Platform